Promotion: Pierce County Pick It Up
Project Media: print
Pierce County Public Works needed an advertising campaign to remind residents to pick up litter, report illegal dumping, and to adopt a highway. Public Works wanted the campaign to focus on the positive aspects of litter control instead of ugly polluted landscapes. The Creative Studio team created a visual-driven campaign centered around the natural beauty of the area with the headline “Naturally Beautiful” and a call to action tagline “Pierce County Pick It Up.”
Gold Winner
![](https://enviroissuescs2.blob.core.windows.net:443/media/Default/_Profiles/69bb85e9/9d92a5da/bus-shelter.jpg?v=638568536720000000)
![](https://enviroissuescs2.blob.core.windows.net:443/media/Default/_Profiles/69bb85e9/9d92a5da/EI_PierceCO_PickItUp_bus_shelter_ad_update.jpg?v=638568536730000000)
![](https://enviroissuescs2.blob.core.windows.net:443/media/Default/_Profiles/69bb85e9/9d92a5da/Transit_bus_ad.jpg?v=638568536730000000)
![](https://enviroissuescs2.blob.core.windows.net:443/media/Default/_Profiles/69bb85e9/9d92a5da/EI_PierceCo_PickItUp_Bus_Ad_update_Full.jpg?v=638568536730000000)