Outreach: MyTrips

Project Media: print

Engaging City of Seattle employees about commuting smarter should be an easy task, but the Commute Trip Reduction program wasn't getting the attention it deserved. Working with the Seattle Department of Transportation, we developed a suite of newly branded promotional materials to be used at an internal employee information booth and with human resources. The iconic graphics quickly highlight the modes used in the program while clear copy reinforced the benefits of each.