Online Ads: Pierce County Pick it Up
Project Media: digital
Pierce County Public Works needed a campaign to educate their customers about several programs designed to help reduce litter. We planned and executed the #PickItUp campaign using Facebook, Twitter, LinkedIn, Pandora, Tacoma News Tribune and local transit ads, driving thousands of new visitors to a website asking residents to pick up litter, report illegal dumping, and adopt a highway.
Gold Winner
![](https://enviroissuescs2.blob.core.windows.net:443/media/Default/_Profiles/69bb85e9/9d92a5da/PickItUp_FB_ad_Bird_update.jpg?v=638570255570000000)
![](https://enviroissuescs2.blob.core.windows.net:443/media/Default/_Profiles/69bb85e9/9d92a5da/PickItUp_FB_ad_Squirrel_update.jpg?v=638570255570000000)
![](https://enviroissuescs2.blob.core.windows.net:443/media/Default/_Profiles/69bb85e9/9d92a5da/PickItUp_FB_ad_Flower_update.jpg?v=638570255580000000)
![](https://enviroissuescs2.blob.core.windows.net:443/media/Default/_Profiles/69bb85e9/9d92a5da/Display%20Banner_COUNTY%20OF%20PIERCE_06%202015.jpg?v=638576454420000000)
![](https://enviroissuescs2.blob.core.windows.net:443/media/Default/_Profiles/69bb85e9/9d92a5da/FB_real.jpg?v=638570255580000000)