Brand: U District Next

Project Media: branding

With the U District Next campaign the City of Seattle and University of Washington sought to collect feedback from the community regarding how they wish to see the University District develop. Creative Studio developed a forward-looking, playful project logo and visual identity, along with branding the fundamental question: “What’s in your future U District?” Public participation was encouraged with interactive materials, trivia coasters with QR codes and a photo journal of residents. The photo journal allowed us to create an online visual display of public comments encouraging others to join in and giving participants a motive to visit the project website to learn more.