In a city with trains, ferries, water taxis, buses, and bike lanes, all Seattleites have choices about how they get to work. For City of Seattle employees, the array of commute trip reduction benefits the City offers only adds to these choices. From discounts on carshare programs to parking incentives for carpoolers, these benefits stand to transform how City employees commute...if they could only make sense of them all. Cue the EnviroIssues creative services team!
EnviroIssues' web and graphics gurus coordinated with the City's technical teams and carried out extensive research on trip planning and rideshare matching options to create a new website and launch a fresh "MyTrips" brand and logo. We built the site around a personable, easy-to-understand tone and incorporated photos and graphics all while hitting deadlines on the fast-paced five-month schedule.
And it doesn't just look good, it's useful too. Overhauling content for the mobile-friendly website, we developed a blog, fine-tuned information on commuting programs and trip planning, highlighted FAQs and helpful tips and tools, and created the "commuting pro" concept to highlight City employees who commute in different ways. Prior to website launch, we trained City staff to take over the site and developed a set of promotional and informational materials from posters and fact sheets to bandanas and desktop calendars to encourage City employees to check out the new site. The new site was well-received by City staff and the City's Commute Trip Reduction coordinator is receiving fewer calls and emails about confusing elements of the program and points the questions he does get directly to the site.
“The My Trips website has made my life a lot easier in marketing and outreach for the program, as well as administering specific program elements.”
Eric Mamroth, Employee Commute Options, City of Seattle Department of Transportation