What do the Aurora Borealis and Shoreline’s Aurora Corridor have in common? Both light up the sky, though in Shoreline, it’s often brake lights on the horizon! Aurora Avenue N (SR 99) is the main arterial in the city of Shoreline, running through the city’s urban core and providing access to I-5. When the city embarked on redeveloping three miles of the roadway, EnviroIssues was on hand to support the community outreach efforts that are part of any successful road construction project.
EnviroIssues crafted a program for the Aurora Corridor improvements that wed technology with old-fashioned face-to-face communications. We conducted a pre-construction survey that provided an outreach roadmap as the project began; maintained a project email account, monitoring for questions and comments and sending updates. When folks called the project hotline with questions, we were on the other end of the phone with answers. We ensured that area businesses and residents had the information they needed to be both informed and involved; and we hosted public events that allowed those same business owners and residents to meet the qualified men and women who were making the project plans a reality. We matched tools with audiences, coordinated with transit agencies, responded to urgent response calls from the City’s Customer Response Team, and provided support when requested for City Council briefings and Economic Development Advisory Committee meetings.
But it isn’t just about getting information – it’s about compiling it so that you can apply the lessons of that data to your project, and updating it so that all of your communication tools are giving stakeholders current information. We compiled all of the data we found, through surveys, public comments, phone conversations, emails, and more, into EnviroLytical, EnviroIssues’s proprietary database that lets you archive that information while also mining it for trends and lessons learned.